Ronald A. Yaros

Associate Professor (Effective Aug 2014)

Ph.D., University of Wisconsin-Madison
Office: 2100M Knight
Phone: 301.405.2425
Email: ryaros@umd.edu

Engaging mobile users is the mission of Ronald Yaros. His P-I-C-K model uniquely combines personalization, interactivity, and coherence in multimedia while reducing distracting content. This research began in 2006 and is featured in books about social media and citizen journalismjournals, Campus Technology, The Baltimore Sun, Harvard's Nieman ReportsAJR, The Chronicle of Higher Ed's ProfHacker and national presentations. Previously, Yaros worked for 20 years as a TV reporter/anchor and as President of a national software corporation. Learn more at Explain My News and Twitter  

Yaros is an affiliated faculty member in Maryland's Center for Health Literacy and the Future of Information Alliance. In 2014, he also joined the Department of Atmospheric and Oceanic Science as affiliated faculty. His Maryland Excellence in Teaching Award in 2012 followed the introduction of "Information 3.0," one of the first iCourses approved for Maryland's general education initiative. Yaros received a 2012 Lilly Fellowship and continues a two-year appointment on the university's "Scholarship in Practice" faculty board.  Between 2009 and 2011, Yaros chaired the College of Journalism's curriculum committee, which produced a new multi-platform undergraduate curriculum and a new multi-media certificate program for returning professionals.

Recent Publications

Engaging mobile users is the mission of Ronald Yaros. His P-I-C-K model uniquely combines personalization, interactivity, and coherence in multimedia while reducing distracting content. This research began in 2006 and is featured in books about social media and citizen journalismjournals, Campus Technology, The Baltimore Sun, Harvard's Nieman ReportsAJR, The Chronicle of Higher Ed's ProfHacker and national presentations. Previously, Yaros worked for 20 years as a TV reporter/anchor and as President of a national software corporation. Learn more at Explain My News and Twitter  

Yaros, Ronald A., Powers, Elia, Oh, Soo-Kwang (in press). "Reporting a New Cancer Risk:  Analyzing Online Coverage of the World Health Organization’s Announcement About Possible  Dangers from Cell Phones." Accepted for publication in the Newspaper Research JournalJanuary 2013.

Powers, Elia  & Yaros, Ronald A. (2013). "Cultivating Support for Nonprofit News Organizations: Committment, Trust and Donating Audiences,"  Journal of Communication Management, 17 (2), 157-170.

Yaros, Ronald A. (2012). Effects of Mobile Devices and Text Messages: A Multi-Study Design to Explore a Model for Mobile Learning in Introductory Journalism,” International Journal of Cyber Behavior, Psychology and Learning, 2(3), 50-72

Yaros, Ronald A. (2012). "Social Media And Education: Do Personalization And Interactivity Facilitate Learning?"  In H.S. Noor Al-Deen, J.A. Hendricks (Eds.)  Social Media: Usage And Impact, Lexington Books

Powers, Elia & Yaros, Ronald A (2012). “Supporting Online Nonprofit News Organizations:  Do Financial Contributions Influence Stakeholder Expectations and Engagement?” Journal of Media Business Studies 9(3), pp. 41-62.

Yaros, Ronald A. & Cook, Anne  (2011). "Attention Versus Learning of Online Content: Preliminary Findings From An Eye-Tracking Study," International Journal of Cyber Behavior, Psychology & Learning 

Yaros, Ronald A. (2011). "Effects Of Text And Hypertext Structures On User interest And Understanding Of Science And Technology,"  Science Communication, 33 (3), pp. 275-308.

Crone, W., Dunwoody, S., Rediske, R., Ackerman, S., Zenner-Peterson, G. & Yaros, Ronald A., (2011) "Informal Science Education: A Practicum for Graduate Students," Innovative Higher Education, 36 (5). 

Yaros, Ronald A. (2009).  "Digital Natives: Following Their Lead on a Path to a New Journalism," Nieman Reports, Winter 2009 Edition: Nieman Foundation for Journalism at Harvard University. 

Yaros, Ronald A. (2009). "Mastering Multimedia." American Journalism ReviewAugust/September 2009.

Yaros, Ronald A
. (2009). "Producing Citizen Journalism or Producing Journalism for Citizens:  A 
New Multimedia Model To Enhance Understanding of Complex News." In Z. Papacharissi (Ed.)  In Journalism and Citizenship: New Agenda, (pp. 71-90). New York, NY: Routledge.

Yaros, Ronald A. (2008). "Communicating Complex News Online, How Users Process Information About Science, Health, and Technology."  Saarbrucken, Germany: VDM Publishing.

Yaros, Ronald A. (2006). "Is it the Medium or the Message? Structuring  Complex News To Enhance Engagement and Situational Understanding By Non-Experts". Communication Research, 33 (4), pp. 285-309.

Nelson, Michelle R., Ronald A. Yaros, and Heejo Keum, (2006).  "Examining The Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game." Journal of Advertising, 35 (4) Winter 2006, pp. 87-99.

Wood, Michelle, Michelle R. Nelson, Jaeho Cho, and Ronald A. Yaros (2004). "Tonight's Top Story: Commercial Content in Television News." Journalism & Mass Communication Quarterly, 81 (4), pp. 807-822. 

Research Interests

Engaging mobile users is the mission of Ronald Yaros. His P-I-C-K model uniquely combines personalization, interactivity, and coherence in multimedia while reducing distracting content. This research began in 2006 and is featured in books about social media and citizen journalismjournals, Campus Technology, The Baltimore Sun, Harvard's Nieman ReportsAJR, The Chronicle of Higher Ed's ProfHacker and national presentations. Previously, Yaros worked for 20 years as a TV reporter/anchor and as President of a national software corporation. Learn more at Explain My News and Twitter  

I design and test new structures for multiplatform journalism, especailly mobile devices. This includes "packaging" digital information in ways that address the emerging behaviors of younger users as they interact with content. I am also interested in how non-experts process important but complex news issues about science and health. I apply cognitive psychology to journalism to build my evolving P-I-C-K model. This model specifies the simultaneous combination of four elements for multimedia that is:  1. personalized, 2. interactive, and 3. coherent with minimal 4. "kick-outs" (or things that terminate interest in content). My research is conducted in a controlled lab, online, and in my classes that "blend" technology with face-to-face meetings.  My annual research of each year's freshman class suggests that user behavior continues to rapidly change with newer technology and that we should be prepared for more significant change in the next 2-4 years. What we practice today as digital communicators is not necessarily valid for tomorrow's users.

Expertise

Engaging mobile users is the mission of Ronald Yaros. His P-I-C-K model uniquely combines personalization, interactivity, and coherence in multimedia while reducing distracting content. This research began in 2006 and is featured in books about social media and citizen journalismjournals, Campus Technology, The Baltimore Sun, Harvard's Nieman ReportsAJR, The Chronicle of Higher Ed's ProfHacker and national presentations. Previously, Yaros worked for 20 years as a TV reporter/anchor and as President of a national software corporation. Learn more at Explain My News and Twitter  

Digital storytelling structures
Mobile journalism techniques
Info Graphics
Reporting/anchoring for television and radio
Science and health journalism
Research methods (Quantitative and Qualitative)
Blended teaching and learning with technology
Teaching and learning with mobile devices
 

Awards

Engaging mobile users is the mission of Ronald Yaros. His P-I-C-K model uniquely combines personalization, interactivity, and coherence in multimedia while reducing distracting content. This research began in 2006 and is featured in books about social media and citizen journalismjournals, Campus Technology, The Baltimore Sun, Harvard's Nieman ReportsAJR, The Chronicle of Higher Ed's ProfHacker and national presentations. Previously, Yaros worked for 20 years as a TV reporter/anchor and as President of a national software corporation. Learn more at Explain My News and Twitter  

(2012) University of Maryland Excellence in Teaching Undergraduate General Education
One of two-campus wide student-nominated awards recognized by the Associated Provost and Dean for Undergraduate Studies 

(2012) University of Maryland Lilly Fellow
Collaboration within an interdisciplinary team of faculty to address development of "Scholarship in Practice" courses

(2011-12) University of Maryland Blended Teaching Fellow
Awarded in a campus-wide competition for funding of a new blended course with mobile devices

(2010) Certificate In Blended (Hybrid) Teaching and Learning Techniques
Sloan Consortium of Institutions & Organizations Committeed to Quality Education Online

(2009) AEJMC Presidential Citation For Outstanding Service & Dedication
Association for Education in Journalism and Mass Communication

(2005) Eason Award For Excellence in Communication Research
Association for Education in Journalism and Mass Communication

(1986) Emmy Award                                                                         
National Academy of Television Arts & Sciences

(1985) Emmy Award
National Academy of Television Arts & Sciences

(1983) Emmy Award                                                                      
National Academy of Television Arts & Sciences

 

Affiliations

Engaging mobile users is the mission of Ronald Yaros. His P-I-C-K model uniquely combines personalization, interactivity, and coherence in multimedia while reducing distracting content. This research began in 2006 and is featured in books about social media and citizen journalismjournals, Campus Technology, The Baltimore Sun, Harvard's Nieman ReportsAJR, The Chronicle of Higher Ed's ProfHacker and national presentations. Previously, Yaros worked for 20 years as a TV reporter/anchor and as President of a national software corporation. Learn more at Explain My News and Twitter  

Association for Education in Journalism & Mass Communication (AEJMC)
AEJMC's Science Communication Interest Group 
Association of Internet Researchers
Online News Association
International Communication Association
National Communication Association 

Courses Taught

Engaging mobile users is the mission of Ronald Yaros. His P-I-C-K model uniquely combines personalization, interactivity, and coherence in multimedia while reducing distracting content. This research began in 2006 and is featured in books about social media and citizen journalismjournals, Campus Technology, The Baltimore Sun, Harvard's Nieman ReportsAJR, The Chronicle of Higher Ed's ProfHacker and national presentations. Previously, Yaros worked for 20 years as a TV reporter/anchor and as President of a national software corporation. Learn more at Explain My News and Twitter  

JOUR 150 New "blended" version of Intro to Mass Communication
JOUR 289i I-series course: Information 3.0: Exploring Technologies
JOUR 479Q Understanding Online News Audiences
JOUR 689M Mobile Journalism
JOUR 689R Special Topics: New Media Research Methods
JOUR 803 Doctoral Seminar
JOUR 352 Online Journalism
JOUR 361 Television Reporting and Production