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The Ambidextrous Media Organization

September 13th, 2008

One of the biggest questions that keeps cropping up at the ONA convention is certainly not new: how do we make journalism sustainable?

Tina Brown, in her keynote Friday, was double sided when evangelizing that our industry needs innovation, and journalists should not be afraid to start new ventures. But when asked specifically about her own project’s business model, her demurred answer seemed predicated on the fact that she’s part of a very large media conglomerate — and that’s how she says her venture is going to survive.

I’m sure Leslie will share her own thoughts on this, as she and I have been kicking this idea around for a bit, but we need to remember who is in the best position to be leading this innovation movement: our current media companies who are so under fire today. Read more…

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