University of Maryland  
   
   
   
CONFERENCES
     
PEER REVIEWED PUBLICATIONS
   
       
 
 

Yaros, Ronald A., “Toward an Integrated Model For Engagement and understand of Complex News Online.” AEJMC, Chicago, IL August 6-10, 2008.

Nelson, Michelle, Yang, J. Jenny, Ronald A. Yaros, “Fit and Effectiveness: Investigating Game Genre-Brand Congruence For Brand Placements.” American Academy of Advertising (AAA) 50th Anniversary Celebration Conference, San Mateo, California, March 2008

Yaros, Ronald A., “The PICK Model for News Online. An integrated Model for Citizen Engagement and Situational Understanding of Complex News.” Journalism and Citizenship: New Agendas Research Symposium, University of Texas, Austin, TX. July 2007.

Ackerman, Steven, Dunwoody, Sharon, Ronald A. Yaros & Zenner, Greta, “Integrating Research and Education: Strategies for Teaching Science Students about Public Outreach,” University Educational Initiatives session, American Meteorological Society’s 16th Symposium on Education, San Antonio, TX, January 2007.

Ackerman, Steven, & Ronald A. Yaros, “Training STEM (Science, Technology & Math) Graduate Students on Communicating Science to the Public” American Geophysical Union, San Francisco, CA, December 2006.

Yaros, Ronald A., “Communicating Complex News: Structuring Stories To Enhance Public Engagement and Understanding of Science” (Best student paper, Science Communication Group), Association for Education in Journalism and Mass Communication National Conference, San Antonio, TX. August 12, 2005.

Yaros, Ronald A., “Building a Coherent Web: Using Structure-Building Text and Hypertext To Facilitate Engagement and Understanding of News About Complex Issues” Association for Education in Journalism and Mass Communication National Conference, Communication Technology and Policy Division, San Antonio, TX. August 12, 2005.

Ackerman, Steven, Ronald A. Yaros, and Thomas Whittaker, “Effects of Interactive Applets on Student Understanding and Explanation of Introductory Weather Concepts” Paper presented at AGU Fall Meeting, Education and Human Resources, San Francisco, CA., December 12-17, 2004.

Kwako, Joan, Margaret U. Chmiel, Ronald A. Yaros, Alice Pawley and Jen Schoepke,“Teaching science as research” The International Society for the Scholarship of Teaching and Learning, Indiana University, Bloomington, October 21-24, 2004.

Wood, Michelle, Michelle R. Nelson, Jaeho Cho, and Ronald A. Yaros. “Tonight's Top Story: Commercial Content in Television News,” International Communication Association, New Orleans, LA., May 27-31, 2004.

Wood, Michelle, Michelle R. Nelson M., Jaeho Cho, and Ronald A. Yaros, “Tonight's Top Story: The Commercialization of Television News.” Colloquium of the Mass Communication Research Center, University of Wisconsin-Madison, February 2004.

Atsushi, David Park, Nah, Sameer Deshpande, Sandy Nichols, Ronald A. Yaros, and Denise St. Clair, “Shaping an International Issue: Analyzing U.S. Media Coverage about a War with Iraq.” International Communication Association, San Diego, May 23, 2003.

Hawkins, Robert, Gi Woong Yun, Sung Yun Park, Ronald A. Yaros, R. Chong, Susan S. Pingree, and E. Gilligan. “Being Alerted to Television News Breaks.” International Communication Association, Seoul, South Korea, July 15-19, 2002.

Deshpande, Sameer , Narayan Devanathan, Michelle R. Nelson, Hye-Jean. Paek, Ratanasuda Punnahitanond, Susan Stein, Alexandra Vilela, and Ronald A. Yaros, “Exploring International Social Marketing Strategies: A Cross-Cultural Case Study of Anti-Tobacco Efforts in Six Countries.” AEJMC, Miami, August 7-10, 2002.  

   

Yaros, Ronald A. (2006), “Is it the Medium or the Message?" Structuring JOURNALS Complex News To Enhance Engagement and Situational Understanding By Non-Experts” Communication Research, 33 (4), pp. 285-309.

Nelson, Michelle R., Ronald A. Yaros, and Heejo Keum, (2006), “Examining The Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game,” Journal of Advertising, 35 (4) Winter 2006, pp. 87-99.

Wood, Michelle, Michelle R. Nelson, Jaeho Cho, and Ronald A. Yaros (2004), “Tonight's Top Story: Commercial Content in Television News,” Journalism & Mass Communication Quarterly, 81 (4), pp. 807-822.

Nelson, Michelle, R. Heejo Keum and Ronald A. Yaros (2004), “Advertainment or Ad Creep? Game Players’ Attitudes Toward Advertising and Product Placement in Computer Games,” Journal of Interactive Advertising 5 (1).

Devanathan, Narayan, Michelle R. Nelson, John McCarty, Sameer Deshpande, Hye-JinPaek, Ratanasuda Punnahitanond, Susan E. Stein, Alexandra M. Vilela and Ronald A.Yaros, “Product placements Go Global: An Examination of Brand Contacts in Films Across Five Countries,” In Advances in Consumer Research, Volume XXX, Punam Anand Keller & Dennis W. Rook (eds.) Valdosta, GA: Association for Consumer Research, p. 170-171.  

 

PUBLISHED DISSERTATION
Yaros, Ronald A. (2008) “Communicating Complex News Online, How Users Process Information About Science, Health, and Technology,” VDM Publishing, Saarbrucken, Germany.

 

NATIONAL EASON AWARD
For Excellence in Communication Research Aug 2005 Association for Education in Journalism and Mass Communication, Science Communication Interest Group, San Antonio, TX.
 

 
   
 
Merrill College of Journalism